Evil intended people can't get what they want most of the time if their victims where aware enough about the risk of what they are doing. clicking a link is way more dangerous that it looks.
Being a security professional, always talking about security, vulnerabilities, malicious websites, all this stuff made my family kind of aware about some of the risks involved with cyber-space. A couple of days ago, my little ten years old brother came along and asked me "Did you leave me an offline message with a link?" I was really proud of him! he does nothing on the computer except playing games and chatting. However, he didn't open the link because it had nothing proving that it's from me. Actually I am the one who sent him this link about the newly announced "Thief 4" game because I thought he'd be interested in the pictures!
Usually when i send a link to someone i add a couple of words that identifies me like "hey jimmy, remember out talk last night about thief 4, i found this, check it". James now is confident (to an extent) to click the link because i called him Jimmy (which i usually call him that) and I told him about something that we did last night (our talk about Thief 4). It depends of course on the link also. If the link says gamespot.com/blablabla then it makes sense. But if its atyk.123.msnet.com/index.php?james%20hotmail.com , that would definitely raise James' suspicion. But when I sent my brother the pic, I didn't think that he'd think like that. Seems that he's security skills are better than I thought! good for him.
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